Search Engine Optimization is essential to growing business online in 2018. With the changing dynamics of Marketing, in particular, digital marketing, the phrase means something different to many different people. In this changing dynamic (and a bit of confusion) we have seen many different marketing campaigns, tactics, and shops open up to help garner business owners a strong return on their investment. In this tossing around of the phrase, what are good tactics to ensure success?
Digital Marketing is basically taking the well known “tried and true” practices of Marketing and Advertising and using them in the digital space. By way of utilizing web design, content development, and building links, SEO and other practices, a digital marketer can increase brand awareness and traffic to a website. The idea is simple; more traffic, more views, more possible buyers, and more sales!
Search Engine Optimization is a paramount cornerstone and part of digital marketing. SEO involves utilizing the content on a website or social media platform in order to drive traffic to the website and get it to rank “higher in Google.” the video above addresses why a business owner may want to hire an SEO firm for this in order to get leads. Also, go to the link learn more about SEO.
