Whеn searching оnlіnе for local businesses, 97% of customers are influenced by the reviews they see and read online, including Google Reviews. This brings home the importance of online reviews for all local businesses when it comes to getting new customers and therefore more sales.
The problem for local businesses is that even though customers may have had a great experience with a given business many aren’t even sure how to provide a review or even where to go to do that. It’s therefore important for businesses to actively manage their Google reviews.
Google reviews is a tool at every local business’ disposal and those who take them seriously are the ones who will reap the benefits of more customers and establish a trustworthy reputation. Managing Google Reviews is an ongoing endeavor however as the more recent reviews tend to carry the most weight with potential customers.
The first step is to make sure your business is registered with Google My Business, a very simple thing to do if you aren’t already registered. Once registered, you’re ready to start receiving Google Reviews.
There are certainly other review sites like Yelp, Angie’s List etc… that may be relevant to your particular business but as Google is the .leader in online search, especially when it comes to Google Maps, it is advised to start with Google. Once your process to start receiving Google Reviews is in place and ongoing, you can then look to the other review sites. Google Reviews are also helpful in increasing your rank in Google search results.
For those for whom time is an issue however, there is a new option now available that they may want to consider. This option is simple and easy and automates the entire ongoing process of getting 4 and 5 Star Google Reviews. You can try out this service for FREE for 30 days with NO obligation to continue after that if you don’t see the value in it. If you’d like to learn more about it click here or the links above.