Now we'll take care of more competitive keywords.
Let's say everybody optimize their video the best possible way. Then everybody shares their video or submit it to the Syndicator. Who's gonna rank higher?
Long story short: the one who does the most extra steps.
There are many different YT ranking factors, but we'll here focus on off-page SEO, which means backlinks, shares and embeds.
I will lay out the strategy that the Syndicator has been created for as short as possible, because there are whole big courses about SEO and YouTube SEO, and this is not a place for this.
The more you do the higher you rank.
The social signals and web 2.0 embeds along with PBNs are essential when it comes to YouTube SEO and the Syndicator is the best way to start.
Ten years ago you could hit your video directly with hundreds of thousands of links. You could also make your anchor text ratio totally over-optimized, but obviously, Google got the idea and started slapping anything that looked like SEOed.
This is where tier linking comes in.
You can hit high-authority properties, like web 2.0s, with thousands of links and they transfer the link juice to your video or/and website you rank without any damage because Google cannot punish you for the situation when somebody embeds your video on his blog and hit it with thousands of links.
Additionaly, high-authority properties get thousands of backlinks anyway, so the links you send to your web 2.0 embeds are just a drop in the sea.
Back in the days I was creating the web 2.0 embeds manually, but it's so boring and time-consuming that I have created the Syndicator. It gives nice amount of tiered high DA properties in around 60 seconds of work, so when I need to boost my video I just hit the embeds with mass link building.
Like I wrote; the more you do the more power you get, so before I go further I suggest to create a few different web 2.0s anyway (e.g Weebly, jimdo.com etc. - for more just type in Google "web 2.0 list").
Also, I suggest to have some PBNs (it's another long story, so if you don't know what PBN is, just Google it).
The more different IPs aka sources of links the better, so hit your web 2.0 posts with as many different links as possible.
There many different tools and services you can use for this.
My favorite ones I described in a file, which you can check here: