Most people who read my articles and e-books know me as a science guy who likes to quote studies and apply research to everyday problems such as weight loss, bodybuilding, and other health/fitness related topics. However, sometimes you have to step back from the science and look at the big picture to help bring people back into focus, so they can see the forest for the trees, so to speak.
For most people reading this article, finding an effective diet that works most of the time must seem as complicated as nuclear physics. It’s not, but there are a bewildering number of choices for diets out there. High fat or no fat? High carbohydrate or no carbohydrate? Low protein or high protein? To make matters worse, there are a million variations and combinations to the above diet scenarios to add to the confusion. It seems endless and causes many people to throw up their hands in frustration and give up. In this article I will attempt to change all that.
There are some general guidelines, rules of thumb, and ways of viewing a diet program that will allow you to decide, once and for all, if it’s the right diet for you. You may not always like what I have to say, and you should be under no illusions this is another quick fix, “lose 100 lbs. in 20 days,” guide of some sort. However, if you are sick and tired of being confused, tired of taking the weight off only to put it back on, and tired of wondering how to take the first steps to deciding the right diet for you that will result in permanent weight loss, then this is the article that could change your life…
Does your diet pass “The Test”?
What is the number one reason diets fail long term; above all else? The number one reason is…drum roll…a lack of long term compliance. The numbers don’t lie; the vast majority of people who lose weight will regain it – and often exceed what they lost. You knew that already didn’t you?
Yet, what are you doing to avoid it? Here’s another reality check: virtually any diet you pick which follows the basic concept of “burning” more calories then you consume – the well accepted “calories in calories out” mantra – will cause you to lose weight. To some degree, they all work: Atkins-style, no carb diets, low fat high carb diets, all manner of fad diets – it simply does not matter in the short term.
If your goal is to lose some weight quickly, then pick one and follow it. I guarantee you will lose some weight. Studies generally find any of the commercial weight loss diets will get approximately the same amount of weight off after 6 months to a year. For example, a recent study found the Atkins’ Diet, Slim-Fast plan, Weight Watchers Pure Points program, and Rosemary Conley’s Eat Yourself Slim diet, were all equally effective. (1)
Other studies comparing other popular diets have come to essentially the same conclusions. For example, a study that compared the Atkins diet, the Ornish diet, Weight Watchers, and The Zone Diet, found them to be essentially the same in their ability to take weight off after one year. (2)
Recall what I said about the number one reason diets fail, which is a lack of compliance. The lead researcher of this recent study stated:
“Our trial found that adherence level rather than diet type was the primary predictor of weight loss”(3)
Translated, it’s not which diet they chose per se, but their ability to actually stick to a diet that predicted their weight loss success. I can just see the hands going up now, “but Will, some diets must be better than others, right?” Are some diets better then others? Absolutely. Some diets are healthier then others, some diets are better at preserving lean body mass, some diets are better at suppressing appetite – there are many differences between diets. However, while most of the popular diets will work for taking weight off, what is abundantly clear is that adhering to the diet is the most important aspect for keeping the weight off long term.
What is a diet?
A diet is a short term strategy to lose weight. Long term weight loss is the result of an alteration in lifestyle. We are concerned with life long weight management, not quick fix weight loss here. I don’t like the term diet, as it represents a short term attempt to lose weight vs. a change in lifestyle. Want to lose a bunch of weight quickly? Heck, I will give you the information on how to do that here and now for no charge.
For the next 90 to 120 days eat 12 scrambled egg whites, one whole grapefruit, and a gallon of water twice a a day. You will lose plenty of weight. Will it be healthy? Nope. Will the weight stay off once you are done with this diet and are then forced to go back to your “normal” way of eating? Not a chance. Will the weight you lose come from fat or will it be muscle, water, bone, and (hopefully!) some fat? The point being, there are many diets out there that are perfectly capable of getting weight off you, but when considering any eating plan designed to lose weight, you must ask yourself:
“Is this a way of eating I can follow long term?”
Which brings me to my test: I call it the “Can I eat that way for the rest of my life?” Test. I know, it does not exactly roll off your tongue, but it gets the point across.
The lesson here is: any nutritional plan you pick to lose weight must be part of a lifestyle change you will be able to follow – in one form or another – forever. That is, if it’s not a way of eating you can comply with indefinitely, even after you get to your target weight, then it’s worthless.
Thus, many fad diets you see out there are immediately eliminated, and you don’t have to worry about them. The question is not whether the diet is effective in the short term, but if the diet can be followed indefinitely as a lifelong way of eating. Going from “their” way of eating back to “your” way of eating after you reach your target weight is a recipe for disaster and the cause of the well established yo-yo dieting syndrome. Bottom line: there are no short cuts, there is no free lunch, and only a commitment to a lifestyle change is going to keep the fat off long term. I realize that’s not what most people want to hear, but it’s the truth, like it or not.
The statistics don’t lie: getting the weight off is not the hardest part, keeping the weight off is! If you take a close look at the many well known fad/commercial diets out there, and you are honest with yourself, and apply my test above, you will find most of them no longer appeal to you as they once did. It also brings me to an example that adds additional clarity: If you have diet A that will cause the most weight loss in the shortest amount of time but is unbalanced and essentially impossible to follow long term vs. diet B, which will take the weight off at a slower pace, but is easier to follow, balanced, healthy, and something you can comply with year after year, which is superior? If diet A gets 30 lbs off you in 30 days, but by next year you have gained back all 30 lbs, but diet B gets 20 lbs off you in the next 3 months with another 20 lbs 3 months after that and the weight stays off by the end of that year, which is the better diet?
If you don’t know the answer to those questions, you have totally missed the point of this article and the lesson it’s trying to teach you, and are set up for failure. Go back and read this section again…By default, diet B is superior.
Teach a man to Fish…
A well known Chinese Proverb is – Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.
This expression fits perfectly with the next essential step in how to decide what eating plan you should follow to lose weight permanently. Will the diet plan you are considering teach you how to eat long term, or does it spoon-feed you information? Will the diet rely on special bars, shakes, supplements or pre-made foods they supply?
Let’s do another diet A vs. diet B comparison. Diet A is going to supply you with their foods, as well as their special drink or bars to eat, and tell you exactly when to eat them. You will lose – say – 30 lbs in two months. Diet B is going to attempt to help you learn which foods you should eat, how many calories you need to eat, why you need to eat them, and generally attempt to help teach you how to eat as part of a total lifestyle change that will allow you to make informed decisions about your nutrition. Diet B causes a slow steady weight loss of 8 -10 lbs per month for the next 6 months and the weight stays off because you now know how to eat properly.
Recall the Chinese proverb. Both diets will assist you to lose weight. Only one diet, however, will teach you how to be self-reliant after your experience is over. Diet A is easier, to be sure, and causes faster weight loss than diet B, and diet B takes longer and requires some thinking and learning on your part. However, when diet A is over, you are right back where you started and have been given no skills to fish. Diet companies don’t make their profits by teaching you to fish, they make their money by handing you a fish so you must rely on them indefinitely or come back to them after you gain all the weight back.
Thus, diet B is superior for allowing you to succeed where other diets failed, with knowledge gained that you can apply long term. Diet programs that attempt to spoon feed you a diet without any attempt to teach you how to eat without their help and/or rely on their shakes, bars, cookies, or pre-made foods, is another diet you can eliminate from your list of choices.
Diet plans that offer weight loss by drinking their product for several meals followed by a “sensible dinner;” diets that allow you to eat their special cookies for most meals along with their pre-planned menu; or diets that attempt to have you eating their bars, drink, or pre-made meals, are of the diet A variety covered above. They’re easy to follow but destined for failure, long term. They all fail the “Can I eat that way for the rest of my life?” test, unless you really think you can eat cookies and shakes for the rest of your life…Bottom line here is, if the nutritional approach you use to lose weight, be it from a book, a class, a clinic, or an e-book, does not teach you how to eat, it’s a loser for long term weight loss and it should be avoided.
The missing link for long term weight loss
We now make our way to another test to help you choose a nutrition program for long term weight loss, and it does not actually involve nutrition. The missing link for long term weight loss is exercise. Exercise is the essential component of long term weight loss. Many diet programs do not contain an exercise component, which means they are losers for long term weight loss from the very start. Any program that has its focus on weight loss but does not include a comprehensive exercise plan is like buying a car without tires, or a plane without wings. People who have successfully kept the weight off overwhelmingly have incorporated exercise into their lives, and the studies that look at people who have successfully lost weight and kept it off invariably find these people were consistent with their diet and exercise plans. (4)
I am not going to list all the benefits of regular exercise here, but regular exercise has positive effects on your metabolism, allows you to eat more calories yet still be in a calorie deficit, and can help preserve lean body mass (LBM) which is essential to your health and metabolism. The many health benefits of regular exercise are well known, so I won’t bother adding them here. The bottom line here is, (a) if you have any intentions of getting the most from your goal of losing weight and (b) plan to keep it off long term, regular exercise must be an integral part of the weight loss strategy. So, you can eliminate any program, be it book, e-book, clinic, etc. that does not offer you direction and help with this essential part of long term weight loss.
Side Bar: A quick note on exercise:
Any exercise is better than no exercise. However, like diet plans, not all exercise is created equal, and many people often choose the wrong form of exercise to maximize their efforts to lose weight. For example, they will do aerobics exclusively and ignore resistance training. Resistance training is an essential component of fat loss, as it builds muscle essential to your metabolism, increases 24 hour energy expenditure, and has health benefits beyond aerobics.
The reader will also note I said fat loss above not weight loss. Though I use the term ‘weight loss’ throughout this article, I do so only because it is a familiar term most people understand. However, the true focus and goal of a properly set up nutrition and exercise plan should be on fat loss, not weight loss. A focus on losing weight, which may include a loss essential muscle, water, and even bone, as well as fat, is the wrong approach. Losing the fat and keeping the all important lean body mass (LBM), is the goal, and the method for achieving that can be found in my ebook(s) on the topic, and is beyond the scope of this article. Bottom line: the type of exercise, intensity of that exercise, length of time doing that exercise, etc., are essential variables here when attempting to lose FAT while retaining (LBM).
Psychology 101 of long term weight loss
Many diet programs out there don’t address the psychological aspect of why people fail to be successful with long term weight loss. However, quite a few studies exist that have looked at just that. In many respects, the psychological aspect is the most important for long term weight loss, and probably the most underappreciated component.
Studies that compare the psychological characteristics of people who have successfully kept the weight off to people who have regained the weight, see clear differences between these two groups. For example, one study that looked at 28 obese women who had lost weight but regained the weight that they had lost, compared to 28 formerly obese women who had lost weight and maintained their weight for at least one year and 20 women with a stable weight in the healthy range, found the women who regained the weight:
o Had a tendency to evaluate self-worth in terms of weight and shape
o Had a lack of vigilance with regard to weight control
o had a dichotomous (black-and-white) thinking style
o Had the tendency to use eating to regulate mood.
The researchers concluded:
“The results suggest that psychological factors may provide some explanation as to why many people with obesity regain weight following successful weight loss.”
This particular study was done on women, so it reflects some of the specific psychological issues women have – but make no mistake here – men also have their own psychological issues that can sabotage their long term weight loss efforts. (6)
Additional studies on men and women find psychological characteristics such as “having unrealistic weight goals, poor coping or problem-solving skills and low self-efficacy” often predict failure with long term weight loss. (7) On the other hand, psychological traits common to people who experienced successful long term weight loss include “…an internal motivation to lose weight, social support, better coping strategies and ability to handle life stress, self-efficacy, autonomy, assuming responsibility in life, and overall more psychological strength and stability.” (8)
The main point of this section is to illustrate that psychology plays a major role in determining if people are successful with long term weight loss. If it’s not addressed as part of the overall plan, it can be the factor that makes or breaks your success. This, however, is not an area most nutrition programs can adequately tackle and should not be expected to. However, the better programs do generally attempt to help with motivation, goal setting, and support. If you see yourself in the above lists from the groups that failed to maintain their weight long term, then know you will need to address those issues via counseling, support groups, etc. Don’t expect any weight loss program to cover this topic adequately but do look for programs that attempt to offer support, goal setting, and resources that will keep you on track.
“There’s a sucker born every minute”
So why don’t you see this type of honest information about the realities of long term weight loss more often? Let’s be honest here, telling the truth is not the best way to sell bars, shakes, books, supplements, and programs. Hell, if by some miracle everyone who read this article actually followed it, and sent it on to millions of other people who actually followed it, makers of said products could be in financial trouble quickly. However, they also know – as the man said – “there’s a sucker born every minute,” so I doubt they will be kept up at night worrying about the effects that I, or this article, will have on their business.
So let’s recap what has been learned here: the big picture realities of permanent weight loss and how you can look at a weight loss program and decide for yourself if it’s for you based on what has been covered above:
o Permanent weight loss is not about finding a quick fix diet, but making a commitment to life style changes that include nutrition and exercise
o Any weight loss program you choose must pass the “Can I eat that way for the rest of my life?” test,
o The weight loss program you choose should ultimately teach you how to eat and be self reliant so you can make informed long term choices about your nutrition.
o The weight loss program you choose should not leave you reliant on commercial bars, shakes, supplements, or pre-made foods, for your long term success.
o The weight loss program you choose must have an effective exercise component.
o The weight loss program you choose should attempt to help with motivation, goal setting, and support, but can’t be a replacement for psychological counseling if needed.
I want to take this final section to add some additional points and clarity. For starters, the above advice is not for everyone. It’s not intended for those who really have their nutrition dialed in, such as competitive bodybuilders and other athletes who benefit from fairly dramatic changes in their nutrition, such as ‘off season’ and ‘pre-contest’ and so on.
The article is also not intended for those with medical issues who may be on a specific diet to treat or manage a specific medical condition. The article is intended for the average person who wants to get off the Yo-Yo diet merry-go-round once and for all. As that’s probably 99% of the population, it will cover millions of people.
People should also not be scared off by my “you have to eat this way forever” advice. This does not mean you will be dieting for the rest of your life and have nothing but starvation to look forward to. What it does mean, however, is you will have to learn to eat properly even after you reach your target weight and that way of eating should not be a huge departure from how you ate to lose the weight in the first place. Once you get to your target weight – and or your target bodyfat levels – you will go onto a maintenance phase which generally has more calories and choices of food, even the occasional treat, like a slice of pizza or whatever.
Maintenance diets are a logical extension of the diet you used to lose the weight, but they are not based on the diet you followed that put the weight on in the first place!
Regardless of which program you choose, use the above ‘big picture’ approach which will keep you on track for long term weight loss. See you in the gym!
(1) Truby H, et al. Randomised controlled trial of four commercial weight loss programmes in the UK: initial findings from the BBC “diet trials” BMJ 2006;332:1309-1314 (3 June),
(2) Michael D., et al, Comparison of the Atkins, Ornish, Weight Watchers, and Zone Diets for Weight Loss and Heart Disease Risk Reduction. A Randomized Trial. JAMA. 2005;293:43-53.
(3) Comparison of Diets for Weight Loss and Heart Disease Risk Reduction-Reply. Michael Dansinger. JAMA. 2005;293:1590-1591.
(4) Kruger J. et al. Dietary and physical activity behaviors among adults successful at weight loss maintenance. International Journal of Behavioral Nutrition and Physical Activity 2006, 3:17 doi:10.1186/1479-5868-3-17
(5) Byrne S, et al. Weight maintenance and relapse in obesity: a qualitative study. Int J Obes Relat Metab Disord. 2003 Aug;27(8):955-62.
(6) Borg P, et al. Food selection and eating behaviour during weight maintenance intervention and 2-y follow-up in obese men.Int J Obes Relat Metab Disord. 2004 Dec;28(12):1548-54.
(7) Byrne SM. Psychological aspects of weight maintenance and relapse in obesity. J Psychosom Res. 2002 Nov;53(5):1029-36.
(8) Elfhag K, et al. Who succeeds in maintaining weight loss? A conceptual review of factors associated with weight loss maintenance and weight regain. Obes Rev. 2005 Feb;6(1):67-85
Will Brink is an author, columnist and expert in the supplement, fitness, bodybuilding, and weight loss industry and has been extensively published. Will graduated from Harvard University with a concentration in the natural sciences.
His often ground breaking articles can be found in publications such as Lets Live, Muscle Media , MuscleMag International, The Life Extension Magazine, Muscle n Fitness, Exercise For Men Only, and numerous others.
He has been co author of several studies relating to sports nutrition and health found in peer reviewed academic journals, as well as having commentary published in JAMA. Will formerly trained high level Olympic athletes, bodybuilders and fitness and now runs seminars for (SWAT).
He is the author of Bodybuilding Revealed which teaches you how to gain solid muscle mass drug free and Fat Loss Revealed which reveals exactly how to get lean, ripped and healthy completely naturally.
Have you heard about the new 2 Week Diet plan? It’s causing quite a stir on social media sites and chat rooms. Why? Because unlike many other diet plans, this one not only has science to back it up, it actually works!
The creator of this plan, Brian Flatt, read more than 500 medical studies and reviewed hundreds of diet plans to create what many think is one of the best plans ever invented.
What is the one thing ever dieter is looking for? (Besides a “lose fat while you sleep” pill) Quick results!
Nothing is more frustrating than faithfully sticking to a diet, only to find that, for all your efforts, you lost 1 pound. Check out Brian’s own words; ”
For a diet to be successful, I truly believe that the diet must produce visible and significant results fast.”
Why 2 Weeks?
Why just 2 weeks? Because, in the long run, very few people will stick to a diet much longer if they aren’t seeing results.
This eating plan is designed to burn fat fast; as much as 16 pounds, in just two weeks! Other diet plans take 4 or 5 months to accomplish this!
A Science Based Plan
Flatt goes into quite a bit of detail and gives a lot of scientific evidence to explain why this diet works.
For example, he talks about your BMR or Basal Metabolic Rate. This is the amount of calories your body is going to burn every single day, just to keep you alive. Every breath you take, digesting food, swallowing, making hormones, even if you just sat there all day, it all takes calories, much like a car.
The plan explains to you how to calculate your BMR so you can discover if you are eating far too many calories.
Every person who wants to lose weight is told that all they have to do is to eat less and exercise more, but this doesn’t work out well for most people because they never take their BMR into consideration.
How Does it Work?
The plan is broken down into a four part system. It combines planned fasting and fat fasting to help breakdown stored fat. While the body can live without carbohydrates, it functions well on a high protein, high fat, and low carb diet.
The plan explains in detail how to properly consume protein shakes and supplements, so that they encourage your body to breakdown fat for burning, as well as helping you to keep a positive mental outlook.
There are 4 different handbooks which explain everything in detail, (not only what you should be eating and doing, but WHY you are doing it and how it will help you lose weight).
What’s Included in The 2 Week Diet
You will start with the Launch Handbook, which goes over the science behind weight loss and why this plan works.
Then there is the actual Diet Handbook, which details what to eat, when to eat, and how much to eat.
The Activity Handbook, as you might imagine, is a detailed exercise plan designed for those with limited time. This is a super practical guide that teaches you quick and easy workout routines.
Last, the one thing every dieter needs, a Motivational Handbook. A proper mindset is just as important as what you are eating. Brian gives you science based methods for control and focusing on your goals, which helps to keep you motivated.
Super fast results (as much as 16 pounds in just 2 weeks!)
Fits into even the busiest lifestyle.
Easy to use and understand
Guaranteed to work or your money back.
No personal supervision
Books are digital EBooks only, which means you need your computer nearby to see the exercises, or you are going to need to print it yourself.
Not affordable for some people, however, there are coupons and discounts if you spend a little time online looking for them.
The Bottom Line
Is it really possible to lose 8 to 16 pounds in 14 days? If you read the testimonials on Brian Flatt’s site, it certainly seems possible. Many people claim that they lost 20 pounds.
For those who want to lose weight quickly for an upcoming event, this plan appears to be a winner. Flatt has done quite a bit of research and the ideas he presents seem quite sound.
Perhaps best of all, Flatt has a 60 day money back guarantee. This means that if it doesn’t work, at least you aren’t out anything other than 2 weeks of your time.
In today’s post we will review the 2 Week Diet system by Brian Flatt.
For your convenience, our review will be divided into 3 sections:
1. The first section will explain what the 2 Week Diet program is all about and how it works.
2. The second section will explain the most important pros and cons of Brian Flatt’s weight loss plan.
3. The last section will provide more useful details about the program and help you understand if it can fit your unique goals. This will help you make a final decision…
Without further ado, let’s start
What Exactly Is The 2 Week Diet?
Created by Brian Flatt, a bestselling author, weight loss consultant, certified sports nutritionist, speaker, and certified personal trainer, The 2 Week Diet is a science-based dietary system that promises to help you shed as much as 8 kgs (16 lbs) of excess body fat in just 14 days by using quick and effective techniques. In addition, this program also promises to help you develop toned muscles, decrease cellulite (if you have any), increase your energy levels, and improve your overall health.
How Does It Work?
According to Brian Flatt, you’re struggling to lose weight because of the following reasons:
You’re receiving bad information.
You’re experiencing cellular inflammation, which is also responsible for the development of other diseases. If you eat unhealthy foods, they will eventually break down your body’s natural defenses and trigger inflammation. This causes your body to store more fat without burning it as fast as it should.
You’re exercising more, but eating less. To lose weight, you don’t have to count calories. You just have to eliminate the bad calories, while increasing the good calories.
You don’t see results for all your efforts.
You don’t have an easy-to-follow, customizable weight loss plan.
To tackle these problems and help you get the results you desire, Brian Flatt offers four components in his 2 Week Diet system:
1. The Launch Handbook
This contains the most essential information on how to burn off stubborn body fat, as well as the science behind weight gain and weight loss.
Here are a few of the things you’ll learn in this handbook:
The truth about the popular advice that breakfast is your most important meal of the day.
A better understanding on the process of gaining fat, so you’ll know how to prevent it from coming back.
The science behind the solutions offered by some weight-loss and fitness experts.
2. The Diet Handbook
In this handbook, you’ll learn what to eat, when to eat, and how much to eat in relation to your unique needs.
Here are some of the things this handbook will teach you:
An easy-to-prepare meal plan for keeping your lost weight away for good.
A list of foods that are tasty and highly effective in burning off fats.
A list of foods that you need to stop eating if you want to lose weight.
3. The Activity Handbook
This handbook that Brian Flatt included in the 2 Week Diet system was made specifically for people who have limited time for exercising. This will teach you practical workout routines that can double your results. The good news is that you only need to spend 15 to 30 minutes daily (3 to 4 days weekly) on this exercise plan.
4. The Motivation Handbook
Having the right mindset is important in losing weight and keeping the weight off for good. This handbook contains science-proven methods for focus and control, which will keep you motivated and help you overcome mental obstacles when losing weight.
This is just a preview of what you can expect to learn in The 2 Week Diet. You can get more details about the 4 components of this program on this page at the official website.
Now, let’s talk about the pros and cons of Brian Flatt’s weight loss system…
The Pros And Cons Of The 2 Week Diet
It Offers Fast Results
The 2 Week Diet is a great fat loss system for people who need to fit into their clothes for a special occasion (wedding, party, prom, etc.) or get a beach-ready body in only a relatively short time. The main reason it works fast, is that your body continues to burn calories even after you exercise.
It’s Easy To Understand
Brian Flatt explained everything in the simplest terms and provided systematic instructions to make sure you get things right the first time. In all honesty, we don’t see any reason why you should not understand the concepts explained in the 2 Week Diet program.
It’s Also Simple To Implement
You don’t need to have special abilities or extraordinary willpower to carry out this weight loss system.
Of course, staying motivated is important, and that’s why Brian Flatt dedicated a separate handbook for it. We suggest you keep a journal, have a reward system, and find a liability partner to ensure you stay on track.
Busy Folks Can Use It
You only need to follow the techniques outlined in the 2 Week Diet system for 15 to 30 minutes a day, three to four days per week. That doesn’t sound too demanding, does it?
In general, this flexible schedule makes the 2 Week Diet a good weight loss system for people who keep a busy lifestyle or just don’t want to exercise every single day.
Brian Flatt Guarantees This System
Brian encourages potential customers, like you, to consider trying his diet plan for two months. If within that period you don’t shed weight, you can send him an email to ask for a full refund.
This guarantee by Brian, makes the 2 Week Diet program a risk-free choice…
No In-Person Supervision By A Qualified Fitness Coach
This is a common downside of many online fitness products. The authors can’t be there physically to monitor your progress. Sometimes, this could be a reason for people to stop trying to lose weight and go back to their old diet and lifestyle.
All Handbooks Are In Digital Form
The four handbooks are all eBooks, which are generally convenient. However, if you want a hard copy, there is none available at this moment. A good solution is to print everything… if you don’t mind making the extra effort.
It’s Not Cheap
Although it’s cheaper than his professional fee for a one-on-one session, we still find the retail price of the 2 Week Diet ($97) a bit pricey for a digital product.
With that said, the last time we checked, Brian offered the complete system at a reduced price. We just hope that he will keep the system at this price level for as long as possible…
The Bottom Line
Overall, we personally believe that The 2 Week Diet System by Brian Flatt is worth considering, especially if you’re struggling to lose weight after using many diet and exercise programs.
Is it possible to lose as much as 16 pounds in just 14 days? Well, according to many fitness coaches, it’s possible. Moreover, there are even websites and famous coaches who promise to help customers lose about 20 pounds in just 7 days.
However, is it safe to lose lots of weight in such a short period of time?
Well, most medical experts will tell you that losing 20 pounds in just 7 days has numerous health risks. According to WebMD, these risks include malnutrition, formation of gallstones, dehydration, headaches, hair loss, electrolyte imbalances, constipation, dizziness, irritability, muscle loss, extreme tiredness, and menstrual irregularities.
Brian Flatt also agrees with this kind of claims and says that most rapid diet plans who promise such things can have numerous health risks. However, Brian explains that the 2 Week Diet is a foolproof, science-based system which offers fast results but at a more moderate pace. According to him, this makes his program effective and safe at the same time.
While we agree with most of Brian’s claims, we still believe that when following rapid weight loss programs, such as the 2 Week Diet, it is recommended to work closely with a licensed healthcare provider to make sure you lose weight effectively and safely.
To sum it up: The 2 Week Diet system has its own set of pros and cons, and as with any other weight loss program it will not produce the same effects for everyone. If you think that this is some kind of “magic bullet” and you are not willing to put in the required efforts, then Brian Flatt’s 2 Week Diet program might not be for you.
On the other hand, if you want to lose weight fast for a special occasion without taking pills or following a crash diet, or if you simply already tried many diet and exercise plans for weight loss without success, then The 2 Week Diet is a great option for you.
Moreover, at the moment, Brian Flatt is not only offering a 60-day money back guarantee for his program, but also a special opportunity to get a full one-week access to the complete system for only $7.
With these two things in mind, we don’t see any reason why you should not take the 2 Week Diet system on a risk-free “test drive”…
Well, we hope this review provided you with the information you’3 ve been looking for. If you already tried The 2 Week Diet system, we’d love to hear your feedback.
We wish you all the best!2 Week Diet is a program that addresses one of the most discouraging aspects of losing weight – the fact that it takes a long time to see results. Many people find that weight loss methods are not effective and they don’t see any results right away. This can be incredibly discouraging and can make them want to give up.
However, with the 2 Week Diet the results will start to show up right away – within two weeks in fact (hence the name). This is incredibly motivating and it will make you want to keep going and achieve your fitness goals.
This program turns losing weight from a fantasy to an actual achievable goal. You will be able to break the cycle of yo yo dieting and actually lose pounds for good. You will be able to lose weight in a sustainable way and keep it off for the long term. Imagine, being able to hit your goal weight and stay there without backsliding again!
Let’s take a look at what this program promises to offer and examine the pros and cons of this specific weight loss system. A lot of weight loss really comes down to finding something that works for you and your lifestyle. So, depending on your needs and preferences you might find that the program is the best option for you and is the solution you need to finally lose weight.About The 2 Week Diet
This is a revolutionary ebook that promises to help you lose weight in a way that is faster than anything you’ve tried before. While the main selling point of the program is the speed at which you can lose weight, the program also teaches you how to lose weight more effectively. It also offers a lot of other general health benefits that you will understand in greater depth when you read the book. Here are some important things that you should know about the book.
The program promises to offer you some of the quickest and most effective fat burning techniques
The techniques in the book claim to supercharge your fat loss, so that you can drop fat around your midsection and lose dress sizes quickly.
Also, the program focuses on increasing muscle which will leave you more toned and sculpted. This will help you to burn fat more quickly and make you look better in your clothes.
The book also promises that you will enjoy increased energy and you will wake up refreshed, instead of feeling down and exhausted.
The first section of the program lasts for seven days and it is all about how to detox your body, so that you can cleanse yourself of the toxins that have built up.
The second phase is all about Fasting, so that you can give your body a break from food and reset your metabolism.
The third phase is all about eating the right type of diet. You’ll learn how to choose the right foods according to your BMI and weight loss goals, so that you will know exactly what to eat.
The 2 Week Diet program also comes with more information on how you can become a calorie burning machine and how you can lose your stubborn fat around your midsection as quickly as possible.About the Author of 2 Week Diet
The author of this program is a man named Brian Flatt, who reviewed over 500 medical studies, tons of diet books and many hundreds of pills, potions and systems. He did this extensive research in order to put together the information for the program. Brian wanted to help people who were tired of being overweight and wanted to change their body for the better. He put together this program with all of the information he learned over the years, hoping to create one of the most effective programs for weight loss out there.
Summary of The 2 Week Diet
Some diet books contain a lot of information, while others are pretty low on content. However, the 2 Week Diet contains quite a bit of information that you might find useful when you are trying to lose weight. The information is divided up into different handbooks, each covering a part of the weight loss journey. When you download the program, what does it include?
The Launch Handbook – This includes an introduction to the program and an understanding of the science behind losing weight.
The Diet Handbook – This includes step by step instructions for a two week diet that will explain to you what to eat, how much to eat and when to eat it. It’s a foolproof plan that you can follow to transform your body.
The Activity Handbook – Also included in this program is the Activity Handbook, which will give you powerful and effective workouts that you can do at home – even if you don’t have time for the gym. You’ll only need 20 minutes per day, 3-4 times per week.
The Motivation Handbook – This book is all about the mental side of weight loss, because the majority of the transformation will take place in your mind. A huge part of the weight loss journey is mental and with the right motivation you will be able to stick to the plan – even when the going gets tough.
You will have more energy and stamina, which will increase your performance in sports, daily life and in the bedroom.
Exercise will reduce your stress levels and release positive endorphins in your brain, lowering your stress.
You don’t have to be a master chef to follow this recipe, the dishes are easy to make.
The diet doesn’t involve any harmful pills or supplements with damaging side effects.
You will look better in your clothes and you will be able to wear sexier and more revealing fashions and feel confident in them.
You will finally be able to let go of all of the stress and unhappiness that comes with feeling bad about your weight.Benefits of The 2 Week Diet
The program promises that when you follow the suggestions within, you will enjoy an incredible number of benefits. Losing weight might seem like an impossible task, but when you know what to do it is simply a matter of following the steps to success. When you do, you will reap the benefits. This includes:
Improving your cholesterol levels, which will increase the health of your heart and reduce your risk of heart attack and stroke.
There is no confusion – the diet tips are straightforward and they tell you exactly what to do, so that you can follow the plan and get quick results.
Giving you more energy so that you can face the day rather than feeling exhausted.
Decreasing your cellulite, so that you have tighter and smoother skin.
Ensuring that your hair and skin look healthy and youthful.
The foods mentioned in the program are not obscure health foods that are difficult to find, they are healthy fat burning foods that can be purchased in any supermarket.
When you lose pounds with this system, you will be able to keep them off for the long term. You will not be stuck in a yo yo diet, you will be able to live your life without worrying about backsliding.
The results happen very quickly, so you will start to notice yourself getting slimmer right away.
You will look more attractive, which will boost your self confidence and give you more energy.
You will decrease your risk of diseases that are associated with obesity, including heart disease, stroke and diabetes.Conclusion
So, if you are tired of being overweight and you want to do something about it, the 2 Week Diet could be your ticket to changing your life and making a difference in your health. When it clicks, it really clicks and you will start to shed the pounds quickly.
Weight loss is a heavily discussed topic out there, and over the years quite a number of weight loss solutions have made their way into the market. These vary in target and approach, depending on what one’s exact requirements may be. Of these, The 2 Week Diet Plan introduced by Brian Flatt is a comparatively faster option and is targeted at shedding up to 19 pounds of fat within a fortnight.
Furthermore, it also pledges to a few other goals, including muscle toning, reduction of cellulite, and a boost in energy levels, all of which are quite extensive claims. And when it comes to weight loss programmes and diets, it is essential that you thoroughly study each of them, including how they work and their pros as cons to help you make an informed decision.
Which is what you will find below, on The 2 Week Diet. Can it really work for you, and if so, how? Are there any sort of gimmicks involved? Why not take a look and decide for yourself?What you should bear in mind above all else when trying out weight loss programmes such as these, is that weight loss is dependent on each person’s body type. We all have individual bodies, so the same programme may not work in the same way for everyone. So you should understand this and adapt accordingly; it will definitely make your life a lot less frustrating! This means that you should not have unrealistic expectations, like shrinking several sizes in two weeks.
On that note, taking a closer look at The 2 Week Diet Plan, you will find that it not just pushes you into a regime, but offers a complete introduction to the process, how it works, what weight gain is, and how weight loss works.
You will also be able to clarify any doubts about weight loss, so you can start with a clean slate. The first of the diet’s 4 components is the Launch Handbook, which contains all of this info along with a systematic breakdown of the diet, followed by the second component, which is The 2 Week Diet Handbook.
What You Need To Know About The 2 Week Diet Plan
Health and fitness should be everyone’s top priority. Most of the time they overlook it because of a busy schedule at work or school. But it should not be the case. Despite such, they should make a conscientious effort to take good care of themselves.
Make a habit of eating the right kinds of food such as fruits, high-fiber foods, and vegetables and exercising daily. With the little efforts that you make, you can create a positive change in your life that your mind and body will thank you later on.
Maintaining a Lifestyle is A Lifelong Commitment
But let’s be honest. Maintaining a healthy lifestyle requires a lifelong commitment. You can’t just start eating healthy and working out today but tomorrow or the next day, you will go back to your old bad habits, and you will stop doing what you have started. You have to be consistent always in all ways.
You may experience terrible things that you have never imagined when you allow sloth and bad habits to overpower you.
You have to act now so you would not feel regretful later on. You may start by looking for ways to keep yourself fit and healthy offline or online.
There are Countless Diet Plans, Programs and Products
There are many diet plans and programs available for different body types and conditions. However, it can be baffling for you because you are not sure whether the information you read is valid or not. Most businesses that are related to diet and fitness like to claim things that are not true at all. They form a diet plan, program or product that promise to make you shed off some pounds in a snap, but those promises are all just full of lies.
And since people are vulnerable sometimes, they fall prey to these fraud businesses in hopes of finding the right diet plan, program or product for them. You can’t blame them, anyway. It is in everyone’s nature to not stop in dreaming the impossible or getting what they want.
But is it practical these days? With the sky-rocketing prices of basic goods and commodities, everyone should learn how to save and plan things out. If you can’t still find the right diet plan, program or product for you, you should level up your researching skills this time.Why You Need To Consider the Two Week Diet?
Consider the 2 Week Diet Plan if you can’t exactly figure out what to do. Who knows, it may be the answer you have been looking for all this time. 2 Week Diet is a book, by the way. But it is not just an ordinary book because it comprises of all the information you may need in your weight-loss journey.
Not convinced yet? 2 Week Diet book is backed by science, and everything you will read on it will help you complete your body goals with success, whether you want to gain or lose weight.
Have you ever met someone in your life who wants to shed off some pounds at a slow pace? If yes, then he or she must be different.
Because everyone who wants to have a svelte body wants to see the results instantly so they try many different ways to get the “one” that can work wonders. Look no further, because the 2 Week Diet plan will help make your dreams come to life by giving you fast and visible results in 14 days.
What Will You Get From it?
Every day you will see a change in your body which you can’t get to experience with any other diet plan, program or products out there in the market. You will notice that you feel lighter because the extra body fat or weight is starting to come off, the clothing items in your closet or wardrobe fit you better, and you feel more exceptional than ever.
If you feel that way every day for 14 days, you will be more driven to step up your game so you can achieve your dream body in no time.
It is what the 2 Week Diet plan aims you to be, aside from giving you diet tips and suggestions, to have a mindset and be motivated at all times. After you have successfully passed this phase, your mind and body will automatically push you to get going and to strive even more.
Who Will Benefit From it?
Obesity can develop to illnesses that can be fatal if you do not address it. So, is losing weight at a fast pace risky for you if you have overweight problems? The answer is it depends on your body or health condition. If you do not have any underlying condition, you may take the fast lane for sure. But, it is indeed ideal for people who need to look their best in events such as a wedding or vacation at the pool or beach. Who wants to look flabby in those moments, right?
Of course, with the 2 Week Diet plan, you will be guided on how to lose weight safely. This kind of benefit is something you can’t find in other books offline or online because most of them are just after the money, nothing else. But with such a plan, you will be taught how to diet without making your body lose all the necessary nutrients for it to properly work.
After you finish learning what the 2 Week Diet plan means, you may go on to the next page about how this system works.
For you to read and understand everything quickly, the book has divided the 2 Week Diet plan or topic into four parts such as the diet, the workouts, supplements, motivation and mindset.
The 2 Week Diet StrategyThe Two week diet strategy includes careful but effective meal planning, easy and fun to do exercises or workout, fasting, etc. Every strategy has its advantages and if you do all of them, you will see results relatively quickly.
So Why The 2 Week Diet? Is It Worth Reading?
Every section is interesting to read. Each will give you a handful of information for you to spell success in your weight-loss journey.
It is vital that you understand every single word that you read. Instill it in your heart and mind and make sure you apply it in your daily lifestyle.
And with all the diets available today, why the 2 Week Diet plan? A lot of people may have asked the same question a million times now. But to make things clear, this book is not just about diet and fitness stuff. If you want to dig deeper, this one is an excellent choice because it gives you the answer and an explanation that you need.
As confusing as it seems, diet and fitness is indeed a complicated industry to fathom. But if you have the right tools like the 2 Week Diet, you will lose weight faster and safely, and you will know how to properly do it.
Most diets deem to fail if they can’t make your body change in a few weeks using the approach or method that they offer. As what mentioned earlier, people always look for diet plans, programs or products that can give fast and safe results as long and dull diet methods can be a pain in the neck. You can consider a diet plan rewarding if you see results right away, and people are raving about it.
If you see them happy and content with the results, it will pique your interest, and you will end up buying it and sharing it with the people you value. Never underestimate the power of reviews from real people, because they can help you make the best choices.
Is it Really Possible To Achieve Results in 2 Weeks?
Two weeks may sound like a short time to make it work, but it is possible with the 2 Week Diet plan. You have 14 days to eat the right kinds of food, workout, take supplements and make yourself motivated and have the right mindset. After this stage, you will feel like a changed person. And you will be able to confirm whether this diet plan is true to its promise.
Moreover, if you are not aware of what is the difference between fat loss and weight loss, then 2 Week Diet will explain all the details. There is a big difference between the two as a fat loss should be your goal and not the lean body mass as the latter is responsible for making your metabolism work faster. If you have a fast metabolism, you will lose weight quickly, too.
Never trust diet plans, programs or products that concentrate on the numbers in your weighing scale because instead of giving you affirmatory results, they can pose a threat to your overall health if your body loses all the nutrients that it needs.
More often than not, such diets have a shortfall on protein content. If you do not eat food with protein, there is a higher chance that you will experience different conditions and diseases such as hair loss, skin rashes, heart problems, and a lot more. It can be fatal if you do not address it right away, so make sure you incorporate protein in your diet.
Getting sick these days is expensive. A day of confinement in the hospital can cost hundreds to thousands of dollars. But with this book, it can help you plan your diet and your workout the right away.
Also, it will give you some learnings about nutrients, protein, fat, and carbohydrates that will help you make the best choices when it comes to food – what to eat or avoid, etc.
Whether you are on a diet or not, it is critical that you know what your food is made up, what does it do to your body, does it contain the nutrients that your body needs to function correctly, and the list goes on. Know the food pyramid and study which types of food you should be avoiding or consuming more on a daily basis.
Other Things You Can Learn From The 2 Week Diet
Other things you can learn from this Two Week Diet book is about fiber, metabolism, triglycerides, how we get fat, why you need to control your blood sugar, how to lose weight, the role of drinking water in your weight-loss journey, meal frequency, etc.
Knowing all of it is necessary, so you will get cognizant with the right information that works, and not just the type of information that you see or read on paper. Fake news is everywhere. Do not get victimized by it. Be vigilant at all times.
Should You Get The 2 Week Diet Book?
But with this book, you may feel confident that you are on the right path as it claims to be science-based and the results claim to be effective for millions of people around the globe.
But is it worth it? The answer depends on how ready you are to accept the challenge, whether it will work or not. However, the positivity must come from you.
You have to embrace it wholeheartedly and claim that everything you read and learn will work out for you. And consistency is the key. If you do not apply them in real life, everything you will learn from the book will be just pointless.
Also, you may get the free version to see if it is a good fit for you or not. When you think or feel that it is, you can get the full version which will allow you to read all the other valuable content in the book that you need for your weight-loss journey.
It is a win-win situation, without a doubt. If you are still not convinced, you may ask your family or close friends to check it out for you and ask them what they think about it. Also, reading reviews will help so allocate some time for it.
Click here for the Official 2 Week Diet Site
Losing weight is certainly a demanding task if you do not trust yourself enough that you are capable of great things in life. You have to believe that it is possible, most especially if you have the right knowledge and tools to make it happen. You have to read this book in the full version to uncover the secrets that the diet and fitness industry has been hiding all these years.
There is no harm in trying, right? In fact, there are plenty of useful nuggets in the free version. Just make sure you follow the protocols and never miss any step. The 14-day diet plan may be your starting point in changing your life forever. Say goodbye to your old habits and start living a healthy lifestyle now.
This is not to say that The 2 Week Diet by Brian Flatt has never worked for anyone. While there are exceptions to everything, quite a lot of positive reviews have also been given by people who gave this diet a shot. They state that continuing it over two weeks is essential if you want to really see results.
What is probably the most lucrative about this whole thing is that they even offer you a 60-day money-back guarantee, which offers you plenty of time to try it out, factoring in for results as well. If within this time you see no effect whatsoever, they will refund your money, which is a good guarantee.
It is all quite simple really; if you approach this diet with dedication and commitment, you are bound to see results. If not, however, you can just let them know what your issues were, and get your money back. Either way, it is a win-win situation.
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